ANTHROPOLOGIE
Storefront Display
I co-created Anthropologie’s fall storefront display, featuring windows of hand-dyed paper ginkgo leaves and a large handcrafted paper tree.
OVERVIEW
Anthropologie is well known for their front-window and entrance displays. In larger stores, artists create and install these exhibitions by hand, working months in advance to prepare for the next seasons display. Working with the Visual Display Director, I helped create, build, and install the fall display for the windows and front of store.
ROLE/SCOPE
As the sole Visual Display Intern at a large-scale Anthropologie, I directly worked with, and aided the Visual Display Director. This project took place in the summer of 2019.
As the Visual Display Intern at a flagship Anthropologie, my main projects were implementing the autumn display in the four front windows of the store and creating the large 'tree' display in the entrance. I worked mostly independently and created my own schedule to complete the projects. I loved being able to express myself creatively within the project and work with Visual Display. Director to bring innovative and visually captivating displays to life.
FRONT WINDOW DISPLAY
The front window displays were ombre cascades of ginkgo leaves. I stamped out countless leaves in three different shapes from stiff paper. We also used a laser cutter to cut out the leaves from the same pattern onto thin pieces of wood. I then took red, orange, yellow, and brown dyes and painted the leaves in different combinations of of each dye for an overall bright, autumnal feel. I then took copper foil and brushed some of the leaves to give the leaves a shine. The Visual Display Director and I taped the wooden leaves to strings suspended from the ceiling. The strings were hung in layers to give depth to the display. The paper leaves were hung with coper foil in the entrance.
ENTRANCE DISPLAY
In the entrance of the store we created a fall tree made out of paper. The bark was made of thick paper that I ripped into pieces (so that all the sides were organic) and then painted with dye in multiple rounds to create a variety of shades. I also used a blunt tool to scrape the edges and middle, while the paper was wet from the dye, to add a rough, bark like texture.
The leaves were cut from long sheets of thin paper in a variety of lengths. I used three dye shades to ombre the leaves from maroon to orange. The tree was made to appear as though it was disappearing into the ceiling. The trunk was made from an inner support that we paper mached over, adding the bark as the last layer. We pinned each individual leaf strand to the ceiling, letting them cascade around the trunk. Bellow are some images of the tree we created in the store.
